Lexington, KY: Amidst an evolving sales landscape, the launch of Wanamaker’s, an online auction house for Thoroughbreds is sure to garner interest from industry stakeholders. By hosting a sale each month, Wanamaker’s will provide buyers and sellers opportune timing and a streamlined sales process. The first catalogue will be live on June 17th, and entries are now open on wanamakers.com.
For each monthly auction, entries will be open for approximately three weeks, the catalogue will be live for nine days, and online bidding will take place on the final day and begin to close at 5:00 PM ET.
An entry into a sale costs $300 and sellers are charged a 5% commission on sales and 0% commission on RNAs. The online catalogue will feature photos, videos, pedigree information, and more. Racehorse entries will also contain DRF past performances, Ragozin figures, and race replays. Horses will remain in their location throughout the auction and buyers may schedule in-person inspections with the seller.
Founded by Godolphin Flying Start (GFS) graduate, Jack Carlino, and current GFS trainee, Liza Hendriks, Wanamaker’s is based in Lexington, KY. Regarding the timing of the launch, Carlino stated, “While development began well before the COVID-19 pandemic, we feel the platform we have created is going to serve our customers’ needs in the immediate future and in years to come. Online auctions provide some great advantages such as consistent and opportune timing, an ability to maximize visibility and reach to buyers, and the reduction of costs and labor required for a physical sale.”
“As soon as we began talking to buyers and sellers, we saw that there was a huge opportunity for the industry,” said Hendriks. “In a time where so many markets are taking advantage of the efficiencies of e-commerce, our industry hasn’t. We built this platform to give our customers more freedom and power than they’ve ever had in the sales process.”
Learn more at wanamakers.com.
About Wanamaker’s: Wanamaker’s hosts monthly online Thoroughbred auctions. The streamlined platform and timing of auctions at wanamakers.com provides an opportunity for industry participants to buy and sell at the right time with less hassle. In addition to an unwavering commitment to its customers, Wanamaker’s is committed to the Thoroughbred industry and the lifeblood of the industry, the horse. To show this commitment, Wanamaker’s contributes .1% of total sales to the Thoroughbred Aftercare Alliance (TAA) and requires sellers to contribute .05% of their total sales to the TAA as well.